AbbVie: RINVOQ
print // video // digital // social
l joined Digitas Health as a Copy Supervisor to help launch the atopic dermatitis indication for AbbVie’s RINVOQ. I and my team were responsible for an expansive array of digital, print, and video assets across this juggernaut of a brand.
Patient Testimonials played a huge part in the development of the campaign. I drafted the Q&A for both COVID-era shoot interviews, working side by side with clients, our MLR partners, and the patients themselves to ensure we’d get every sound bite needed. While on set, I served dual roles: interviewer for our patients and mediator/triage writer for our on-call review committee during the 2-day production. It was one of the smoothest shoots in DH history.
