Children’s Hospital of the King’s Daughters (CHKD)
tv // digital // print // social // event
The Children’s Hospital of the King’s Daughters, better known as CHKD to locals, is beloved by Hampton Roads locals for the top-quality healthcare it provides and especially for its community outreach. My work for CHKD ranged from web banners, landing pages, and outdoor boards to on-hold messaging, TV, and radio scripts, much of this aimed at easing potential concerns among parents worrying about their children's health.
One of CHKD’s yearly initiatives is the LemonAID fundraising event. Volunteers pick up kits to build lemonade stands in their neighborhoods, the proceeds of which support children with cancer at the hospital. For two years in a row, we helped organize and promote the event through a multichannel campaign, involving TV, digital banners, print, and radio.
