Sanofi & Regeneron: DUPIXENT
digital // print // video
Inizio Evoke brought me on board with a tall order: repair an important relationship with a “tough” client on one of the agency’s biggest accounts by rebuilding the brand voice. 6 weeks after joining, DUPIXENT’s digital infrastructure was looking leaner and clearer and the once-strained client relationship was stronger than ever.
I went on to concept and create two video projects for Sanofi and Regeneron: a richly insightful roundtable discussion featuring patients, a caregiver, and a gastroenterologist for DUPIXENT’s eosinophilic esophagitis (EoE) indication and a brand new mechanism of action video for the brand’s atopic dermatitis indication, both still featured on the brand’s website.
