SANOFI & REGENERON: DUPIXENT (multiple indications)
digital // print // video
Inizio Evoke Drive brought me on board with a tall order: repair an important relationship with a “tough” client on one of the agency’s biggest accounts by rebuilding the brand voice. 6 weeks after joining, DUPIXENT’s entire CRM program and other digital infrastructure was looking simultaneously leaner and clearer and the once-strained client relationship was looking stronger than ever.
Together with that particularly top-shelf group of experienced pharma professionals, I went on to concept and create two video projects for Sanofi and Regeneron: a richly insightful roundtable discussion featuring patients, a caregiver, and a gastroenterologist for DUPIXENT’s eosinophilic esophagitis (EoE) indication and a brand new mechanism of action video for the brand’s atopic dermatitis indication, both still featured on the DUPIXENT’s refreshed website.
